Healthy Vision Month highlights critical role of vision care plans

May 11, 2017, 10:17 am

May is Healthy Vision Month, but most people past the age of 40 – especially those of us who make our livings staring at computer screens — already know the importance of comprehensive eye exams on a regular basis. Increasingly, employers are equally clued in on the critical nature of vision care.

Julian Roberts

Julian Roberts

Whereas health insurance plans are often purchased out of necessity to guard against catastrophic injuries or diseases (or to comply with government mandates), vision care is voluntary and used to be considered somewhat of a luxury benefit. That thinking has shifted dramatically in recent years.

“People buy vision insurance usually on a voluntary basis because they know they need it,” said Julian Roberts, Executive Director of the National Association of Vision Care Plans (NAVCP), which represents 18 managed vision care plans nationally.

“[People] know that if they buy it, they already have a condition that is going to require them to get lenses and frames or contacts over the next year,” Roberts added. “So that’s a huge part of the reason vision care plans exist, and also to help control those costs that, to be quite honest, from wholesale to retail for lenses and frames can be astronomical.”

A big part of the increased cost of vision care is a newfound focus on fashion and specialty features.

“[Frames have] become part of fashion, and if you become part of fashion, what happens to the price of those frames?” Roberts said, adding that even lenses have become fashion statements and highly specialized with progressives so you don’t see a line in your lenses, tinted lenses for both outdoor and indoor use, and now blue-light protection for people who sit in front of screens all day.

All those features add up in terms of costs, making managed vision care plans a critical part of keeping costs down for consumers.

“When you create materials that deal with fashion as well as deal with your lifestyle differences, you can deal with excessive wholesale to retail markups — 200 to 400 percent — and unless you have a managed vision care plan to help you deal with those costs and provides some cost savings on those, it’s almost to impossible to buy those without some type of plan in place.” Roberts said.

Now more than half of the U.S. population is covered under some sort of vision care plan – approximately 170 million people – and that number has grown by 20 percent in the last five years.

More than 8 out of 10 U.S. adults need some form of vision correction, according to a recent study, and the total annual economic burden for vision and eye disorders and eye impairment in the United States is around $139 billion.

But vision care plans help considerably, NAVCP reports. Studies show that 87 percent of Americans with benefit plans get an eye exam in a 12-month period, whereas only 67 percent of those without vision benefits get eyecare during that period. And once they have the exam, 67 percent of people with vision care benefits will get new eyewear compared to just 34 percent of those without benefits.

“So, it shows that American who get vision care plans and vision care benefits are encouraged by the vision care plans to utilize their benefits, and it encourages them to get into their optometrists and get their exams done,” Roberts said, adding eye exams can detect and help treat much more than failing vision.

“[Exams are an] early detector of diseases such as diabetes or high cholesterol or hypertension, and also other vision disorders or diseases such as glaucoma, macular degeneration and other eye diseases that can be identified early and treated through annual comprehensive eye exams,” Roberts said. “Everything’s connected, and it has a huge impact.”

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David O. Williams
David O. Williams is an award-winning freelance reporter based in the Vail Valley of Colorado, writing on health care, immigration, politics, the environment, energy, public lands, outdoor recreation and sports. His work has appeared in 5280 Magazine, American Way Magazine (American Airlines), the Anchorage Daily News (Alaska), Aspen Daily News, the Aspen Times, Beaver Creek Magazine, the Chicago Tribune, the Colorado Independent, Colorado Politics formerly the Colorado Statesman), Colorado Public News, the Colorado Springs Gazette, the Colorado Independent (formerly Colorado Confidential), the Colorado Springs Independent, the Colorado Statesman (now Colorado Politics), the Daily Trail (Vail), the Denver Daily News, the Denver Post, the Durango Herald, the Eagle Valley Enterprise, the Eastside Journal (Bellevue, Washington),, the Glenwood Springs Post-Independent, the Greeley Tribune, the Huffington Post, the King County Journal (Seattle, Washington), (northern Colorado), LA Weekly, the London Daily Mirror, the Montgomery Journal (Maryland), The New York Times, the Parent’s Handbook, Peaks Magazine (now Epic Life), People Magazine, Powder Magazine, the Pueblo Chieftain, PT Magazine, Rocky Mountain Golf Magazine, the Rocky Mountain News, Atlantic Media's (formerly Government Executive State and Local), SKI Magazine, Ski Area Management, SKIING Magazine, the Summit Daily News, United Hemispheres (United Airlines), Vail/Beaver Creek Magazine, Vail en Español, Vail Valley Magazine, the Vail Daily, the Vail Trail and Westword (Denver). Williams is also the founder, publisher and editor of and

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