Wild Goose Canning opens its doors to mark National Manufacturing Day

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October 7, 2016, 9:41 am
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Roger Walz, Beer Ambassador of Wild Goose Canning, left, and Alexis Foreman, COO and co-founder of Wild Goose Canning.

Today marks National Manufacturing Day, a celebration of modern manufacturing meant to inspire the next generation of American manufacturers, and Wild Goose Canning in Boulder honored the day by opening its doors to members of the media and statewide elected officials all week – including U.S. Rep. Jared Polis, D-Boulder, on Friday.

National Manufacturing Day is a time for manufacturing companies across the country to open their doors and show — in a coordinated effort — what modern American manufacturing is all about. Wild Goose Canning is a small manufacturing shop with a big future, as the company has grown from three employees just six and a half years ago to a current staff of 48.

Colorado’s booming craft brewing sector is a $1.7 billion industry, but as Steve Kurowski of the Colorado Brewers Guild points out, that doesn’t include the contributions of companies like Wild Goose Canning.

“What’s happening in Colorado is truly unique,” Kurowski said. “We’re creating jobs not just by making beer, but making things to make the beer.”

According to a 2016 study of the economic impact of brewing in Colorado, the state remains at the forefront of the craft brewing industry, ranking at or near the top for the number of breweries, per capita production, economic impacts and favorable excise taxes.

The Colorado Liquor Enforcement Division identified 350 manufacturing brewery and brewpub licenses as of May of 2016 — a tripling of growth in the number of breweries in less than a decade.

Colorado ranks third in the number of breweries, behind only California and Washington, according to data from the Brewers Association, and third in breweries per capita. In terms of state excise taxes on production, Colorado is tied for the fourth-lowest rate nationally.

“Craft breweries, and especially brewpubs, are inherently labor intensive, making the economic impacts fundamentally local,” according to the report. “Many brewers offer employee benefits, ranging from the traditional to the creative benefits that speak to the culture of the state and industry (beer, ski passes, etc).

“Additionally, brewers continue to be growing and thriving contributors to the economy and to their respective communities through donations, volunteerism, and special events.”

In addition to visiting Wild Goose Canning in Boulder, Polis also planned to visit manufacturing technology and support companies Micron and TrueBlue in Longmont. According to a press release from Polis’s office, all three companies are great examples of the kind of entrepreneurship that needs to be supported in Congress.

“Manufacturing Day fits within the goals of the Make it In America plan, which the Democrats in the House of Representatives rolled out in June,” according to the Polis release. “The Make it in America plan has four action areas: (1) expand entrepreneurship and innovation, (2) close skills gap, (3) build a 21st century infrastructure, and (4) break down barriers to manufacturing in the U.S.”

Polis founded several startup and tech companies prior to serving in Congress, including ProFlowers.com and Techstars. He serves on the House Committee on Education and the Workforce, and through the Congressional Caucus on Innovation and Entrepreneurship, Polis launched Startup Day Across America — a national day to foster entrepreneurship.

“We need an economic development strategy that includes making things in this country,” said Scott Paul, president of the Alliance for American Manufacturing. “Having that kind of philosophy is quite important as we move ahead and not view [manufacturing] as just part of our past. We’ll never go back to where we were, but it also needs to be part of our future.”

Paul says Colorado is poised to lead the nation in small-scale manufacturing in the food and beverage sectors, outdoor recreation gear and clothing and many other areas associated with the state’s high quality of life.

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David O. Williams
David O. Williams is an award-winning freelance reporter based in the Vail Valley of Colorado, writing on health care, immigration, politics, the environment, energy, public lands, outdoor recreation and sports. His work has appeared in 5280 Magazine, American Way Magazine (American Airlines), the Anchorage Daily News (Alaska), Aspen Daily News, the Aspen Times, Beaver Creek Magazine, the Chicago Tribune, the Colorado Independent, Colorado Public News, the Colorado Springs Gazette, the Colorado Independent (formerly Colorado Confidential), the Colorado Springs Independent, the Colorado Statesman (now Colorado Politics), the Denver Post, the Durango Herald, the Eastside Journal (Bellevue, Washington) ESPN.com, the Glenwood Springs Post-Independent, the Greeley Tribune, the King County Journal (Seattle, Washington), KUNC.org (northern Colorado), LA Weekly, the London Daily Mirror, the Montgomery County Gazette (Maryland), The New York Times, the Parent’s Handbook, Peaks Magazine (now Epic Life), People Magazine, Powder Magazine, the Pueblo Chieftain, Rocky Mountain Golf Magazine, the Rocky Mountain News, SKI Magazine, Atlantic Media's RouteFifty.com (formerly Government Executive State and Local), SKIING Magazine, the Summit Daily News, United Hemispheres (United Airlines), Vail/Beaver Creek Magazine, Vail en Español, Vail Valley Magazine, the Vail Daily and the Vail Trail. Williams is also the founder, publisher and editor of RealVail.com and RockyMountainPost.com.

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